Sigo la campaña de Obama desde los primeros días y su equipo de asesores me sorprende a cada momento con nuevas acciones propias de un producto de consumo masivo. Hoy me llegó un e-mail titulado Be the first to know en el que me invitan a registrarme para ser el primero en saber quién será el candidato a vicepresidente que acompañe a Barack.
La acción está tan bien presentada que vale la pena copiar el texto del e-mail. Para quienes quieran conocer cómo es el marketing político hoy, pueden leer a continuación:
Dear Friend --
Barack Obama is about to make one of the most important decisions of this campaign -- choosing a running mate.
You have helped build this movement from the bottom up, and Barack wants you to be the first to know his choice.
You will receive an email the moment Barack makes his decision, or you can text VP to 62262 to receive a text message on your mobile phone.
Once you've signed up, please forward this email to your friends, family, and coworkers to let them know about this special opportunity.
No other campaign has done this before. You can be part of this important moment.
Be the first to know who Barack selects as his running mate.
Thanks,
David
David Plouffe
Campaign Manager
Obama for America
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